Everyday I talk to artists who are focused on getting their music in a major retail chain. They speak of it as if it were the Holy Grail of the music industry . I hate to break the news to you but this is not 1999. Music does not sell off the shelf anymore. If you don't believe me walk through a Walmart, Barnes & Noble, or Best Buy music section and see for yourself how sad those sections of the stores have become. The reason why the brick and mortar stores have all but eliminated their music sections is because they are not seeing product moving off their shelf and therefore they music is taking up retail space where they could be placing product that will sell. Digital download sales are increasing by 15% to 20% yearly and retail sales are dropping by the same. You can do the math. The world leaders in music sales are iTunes, Amazon, and Rhapsody. The brick and mortar stores know this and subsequently have moved much of their music product online. If artists themselves don't even purchase music from retail stores then why would they expect their production to sell in stores? Vanity. Vanity never made an artist successful. Hard work, appropriate placement, and marketing makes artists successful. If your music never makes it into a single store don't you worry. Some of the biggest names in the industry are in the same boat and happy to be there. Ask Lady Gaga where she would rather have her music, on a store shelf collecting dust or online selling thousands. I bet you know the answer.
by: Todd Davenport
visit Todd's blog @ www.tmgunleashed.blogspot.com
A related article: http://www.eastvalleytribune.com/article_2320c2b0-56ea-5b94-8c44-5b4ebee869f2.html
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